SEO or search engine optimization is the methodology that is used to improve a website’s ranking in the SERPs (Search Engine Result Pages). It is a combination of activities that are used strategically to increase the ranking of a website in a search engine. It is critical for digital marketing of a business or brand.
In today’s world all that matters for a webpage is traffic. And when we talk about traffic, the bigger the chunk of organic traffic, more beneficial it is for the business in the long run.